the matcha collection

the matcha collection

All you need to know before trying matcha

The matcha collection collaboration by Help earth shop x matchaelogist has arrived to our website on march, 3 kinds of flavours (midori, meiko, matsu) and a matcha kit (includes 4 products- special lower price), 100% plastic free acssecories and packaging.

Matcha is a sustainable trend, natural and friendly to our planet & animals, the matcha industry did a big 'come back' in the last years.

shop the collection (spiceal price) ctalog- matcha  

What is matcha exactly?  Matcha is a type of green tea originated in China and brought over to Japan in 1191. Unlike any other types of tea, matcha is a finely ground powder made from stone-grinding green tea leaves grown under unique conditions. Brewing matcha involves whisking it into warm water, as opposed to simply steeping. Thus, the entire leaf is consumed, carrying with it a more sophisticated flavour profile as well as greater nutritional properties than any other types of tea. It is for this reason that matcha has been considered both as a gourmet delicacy as well as a natural panacea of modern times.  (more details about what is matcha and history

The top 5 health benefits of matcha-

  1. Matcha Boosts the Immune System
    Studies have shown that matcha contains approximately 137 times the catechins – a type of flavonoid and antioxidant – found in regular green tea. These catechins are shown to have antiviral and antibacterial effects on a variety of sickness-causing microbodies. Therefore, drinking matcha can help curb infections, clear up free radicals, and reduce oxidative damage to our bodies.fits of matcha-
  2. Matcha Improves the Heart
    Researchers from around the world have found that the catechins in matcha help to lower blood pressure and cholesterol, and can help combat atherosclerosis. Matcha can help to protect your heart by relaxing blood vessels to allow a less constricted flow, reducing the risk of heart-related diseases.
  3. Matcha Promotes Healthy Weight
    A study published in the American Journal of Clinical Nutrition found that men taking green tea extract burnt a significantly larger number of calories in 24 hours than those either taking coffee or no additive. Components in matcha can increase thermogenesis (the rate at which your body generates heat) by over 40% without any of the negative side effects that can be found in other fat oxidizing agents.
  4. Matcha Can Reduce Stress
    Numerous researchers have established that L-theanine, a type of amino acid found in matcha, stimulates the body’s production of dopamine and tryptophan, which are both found to reduce stress and anxiety and contribute to a state of ‘calming alertness’ that can last for hours. While coffee may be better known for its stimulation benefit, it can result in a ‘lull’ which is not experienced after drinking matcha. Historically, matcha has been used for this very reason by Zen Buddhist monks and samurai warriors – to enhance their mental focus before practicing meditation sessions or stepping into an arena.
  5. Matcha Rejuvenates the Skin
    Matcha is also well known for its anti-inflammatory and antioxidant properties. The EGCG (one of the most beneficial catechins found in matcha) can decrease the direct effects of sunburn and is also known to reduce the metabolic changes in skin that can lead to ageing and wrinkles!

Read more-



thanks a lot to matchaelogist team in japan, special thank to Akio. Was lovely to collaborate with you. An amazing company with amazing products.


picture credit- sashayogawellness 


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